Protect our winters UK

Protect Our Winters UK is an outdoor climate action charity. They rally the outdoor community to lead meaningful climate action.

About

  • In 2007, pro snowboarder Jeremy Jones saw that more and more resorts he'd always counted on for good riding were closed due to lack of snow. Something was clearly going on, and he felt the need to act. But, he couldn't find any organisations focused on mobilising the outdoor community on climate. So, Jeremy founded Protect Our Winters.

    Fast forward ten years, to a group of UK outdoor enthusiasts seeing the impact POW was having and wanting to replicate it in the UK. So they founded POW UK in 2017.

    What started out as a few volunteers, has grown into a team of 4 staff, 6 carbon literacy trainers, 8 trustees, 20 volunteers, 40 corporate partners and an ever-growing alliance of athletes, creatives, and scientists.

  • We're not just skiers and snowboarders. We're climbers, hillwalkers, mountain bikers, paddle boarders, and surfers. We come alive in the outdoors, and harness our connection to wild places as a force for positive change. We might be dirtbags, but we're dirtbags making a difference.

    We're coming together as a loud, passionate, and insistent outdoor community to influence climate policy to protect the places we love. We see climate breakdown happening in our playgrounds, and we're communicating that message to policymakers to protect our planet today and for future generations.

    The stable climate we have enjoyed for the last 10,000 years is wobbling, but we can still change course and stop that wobble.

    Our vision is that outdoor communities unite as strong advocates of ambitious climate action in key areas including green transportation, renewable energy, a low carbon economy and a managed decline of fossil fuel extraction - achieving a decarbonised UK by 2040.

  • We advocate with policymakers, deliver education, and collaborate with outdoor sport communities and wider environmental coalitions.

  • We're in a climate emergency and time to act is running out. Together, we in the outdoor community can be a poweful force for change.

The project has been endorsed by Protect Our Winters UK, which works to mobilise the outdoor community in response to climate change.

Outdoor sports depend on healthy, stable environments. Skiers, climbers, highliners, hikers and mountain communities are already witnessing changes to snow, ice and seasonal conditions.

We believe the outdoor community has both a unique perspective on those changes and a responsibility to communicate them.